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CASE STUDY / 03 — FICTIONAL CONCEPT
Fieldnotes Hotel
A quiet identity for somewhere worth staying.
Hospitality & Brand2026INDEPENDENT CONCEPT WORK
THE PROJECT
Make the idea unmissable.
Position a fictional boutique retreat as a calm alternative to predictable hospitality websites.
Earthy greens, arched image frames and editorial storytelling turn browsing into a slower, more intentional journey.
Transparency note: Concept project · Fictional property. This is an original portfolio presentation concept included to demonstrate how real client work can be showcased. No performance metrics or client relationships are claimed.
THE DIRECTION